Project Title
Fairchild Tropical
Botanic Gardens
Butterflies, hummingbirds (shh, that's still a secret, who knew there were also so many snakes?) and a tropical oasis situated in a historical Old Florida building deep within Fairchild Tropical Botanic Garden in South Miami: Welcome to Wings of Paradise.
This was an honor to help launch.
And that honor included a last-minute media buy of two complete pages in the Miami Herald, and a heavy ask of the Copy Department (ME): come up with and write that many articles to full the space.
On the fly, I created and crafted a number of said "articles" about everything in the exhibit, as well as the botanist and other experts behind it.
This effort "landed" me/the agency some Gold Addies or something to that affect, as I am not one to retain awards. But I do retain experiences, and this was a beautiful one.
Client /
Dev
Role /
Art Direction
Agency /
Publicis
Year /
2023